Final Case Analysis / Presentation
Purpose: conduct a case analysis and develop a strategic plan with the intent to double market capitalization within four years.
Procedure: Select a Chicago-based publicly traded corporation. Below are the assignment details.
• Prepare a case analysis and present findings
• Length: 15-20 pages, plus appropriate references, tables and/or figures
• Follow Format/Guidelines for Written Assignments
• Case Analysis is due Week 8
• Grading Criteria
o Strategic Purpose and Company History
o General Environment, Industry and Internal Analysis
o SWOT Analysis
o Strategic Formulation
o Strategic Implementation
o Writing clarity & overall presentation