Part 2: Start-up Business Plan for a New Airline Staring a new airline requires a lot of planning Pr

Part 2: Start-up Business Plan for a New Airline

Staring a new airline requires a lot of planning Preparation of a written plan is a key step in ensuring the effective execution of a strategic marketing program because it spells out what actions are to be taken, when, and by whom Marketing plans can vary a good deal in content and organization, but they generally follow a format similar to the one outlined in Chapter 17, Exhibit 178 For this assignment, we will follow the Boeing business plan template linked below Major Components of a Typical Startup-Airline Business Plan (Links to an external site)(Boeing, 2006) (Adobe Acrobat PDF)

Using the components of this plan and the descriptions given, create your own unique new start-up fictitious airline and sketch out a business plan rough draft Charts and graphs are optionalThe goal is to demonstrate your understanding and application of the concepts Four to five pages in total length is expected for this portion of the assignment

Follow this naming convention when saving your document: surname_M8_Review

Note:Some of the items above are adapted from the Chapters 15 and 17 Take-Aways in Mullins, J, Walker, O, & Boyd, H (2013) Marketing management: A strategic decision-making approach (8th ed) New York: McGraw-Hill Irwin

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.


Click Here to Make an Order Click Here to Hire a Writer